There is an underlying assumption that any 'conscious' act by corporations means a tradeoff between profit and supporting some charitable or environmental cause.
Conscious Capitalism speaks mainly about the four tenants that reveal how to do business the "right way". Where the rubber meets the road is HOW conscious businesses become more profitable than other companies. Conscious businesses not only focus on short term profit, but the larger community of employees, customers, investors and suppliers to comprise a system greater than the organization. Can you imagine an organization larger than your company that truly wants you to succeed and is driven to help?
John Montgomery wrote a detailed article discussing the legal issues faced by companies wishing to implement conscious principles. It's a good high level discussion, but if I may cut to the chase - the proof is in the pudding. Look at the growth numbers. Look above at the financial results of the companies who invest in these four conscious areas.
Innovative companies look everywhere possible to achieve competitive advantage.
You have two choices when reviewing conscious business: you can get bogged down in philosophical or legal discussions about conscious capitalism - or you can roll up your sleeves and uncover what these companies know that ANY company can learn from. It's not all or nothing. There are many things that can be implemented cheaply and quickly to show results before discussing a major change in your business.
- - -
ABOUT THE AUTHOR:
Alfred Ricci’s dynamic presentations inform and inspire. Motivation is merely the beginning – meaning your audience learns concepts and receives step-by-step guidance on how to implement his insights after the event. His energetic platform style and his remarkable content will have you wondering how fast you can get back to your office to begin innovating!
CALL +1-828-333-5221 FOR SPEAKING RATES, AVAILABILITY, AND BOOKING